The information from this case study was acquired for a lengthy period of time and was gathered mostly through client data, as well as Google Analytics, and the Bing Advertising Intelligence Excel Add-in. The keywords used were selected at random, but they had enough searches per month to get an accurate sample size. All told, there ended up being more than 170,000 searches that went into the study coming from all over the world.

What the researchers found gives a quantitative aspect to something that almost everybody already knew: the higher up on the search engine your site is, the more visitors it is going to receive. This has been known pretty much since the advent of search engines, but what is interesting is that the study also took into effect how paid ads, second page visits, and re-types played into the situation as a whole as well.

It was found that if your website were at the top of the Google rankings for a particular keyword or keyphrase, you could expect around 18% of the people who typed in the term to visit the very first result, and around 10% to visit the second result. On Bing, the numbers drop significantly, ending up at around 9.7% for the first result, and 5.5% for the second result. What this means is that only 26% of Bing searchers are even going to click an organic search result, however around 53% of Google searchers will click an organic result. What you can take away from this is:

• The top spot on page one is going to get 18% of everyone to their website for Google.
• The same top spot on Bing will get a little under 10%

This knowledge is particularly useful to people who run SEO companies, because there are different methods and strategies to building up rank on Google as opposed to Bing. In addition to Google being larger and having more visitors, it is now very clear that your page has about double the chance of getting clicked on, no matter what the rank of it is on the first page, if it is in Google as opposed to Bing. From this it is possible to conclude that:

• Being on the top of Google will get you more traffic both as a percentage of total searches, and overall as more people use Google.

For customers, it’s nice to know because a study like this actually shows the tangible benefits of a concentrated SEO campaign. It is comforting to understand that you will probably get your money’s worth out of your SEO provider, especially if they get you on page one. This is where you need to be, since the vast majority of people who are going to find you through a search engine are going to be clicking the page one results. Finding a good SEO provider is the first step to getting your website to the #1 spot. They’ll have plenty of suggestions, and price points that can fit into any budget.

What will usually update in a few days:
Newly verified listings (even though it reads “Active” in your dashboard)
This includes newly verified bulk uploads (and any attributes, as noted below)
Business titles
Addresses
Phone numbers
Website URLs
Pin marker moves
Descriptions
Hours
Categories

What will take about up to a month:
Photos

What is currently not supported:
Videos

What will update near instantly:
Post to your Place page
Offers coupons

What will typically take several weeks to resolve:
Merged listings
Duplicate listings

If you’re noticing around the above timings for items you’re managing on Google+ Local, then that’s normal. If you’ve noticed that items are actually taking longer than the timings above, you should contact Google directly and let them know as it might be an isolated issue.

Should you require any help in setting up, modifying or promoting your Google+ Local page feel free to contact us today.

For the sake of this example, we’re going to use a Toronto based restaurant that hasn’t been claimed yet.

Step 1: Search for your business on Google by using your businesses phone number.

The business we’re looking for is called Shopsy’s Deli & Restaurant.

Step 2: Click on the link that says Google+ Page located directly below the description of the business.

Step 3: You will be taken to the Google+ Local page where you will see information about your business. Some listings might already have reviews, whereas others might not. Once you’re ready to claim your Google+ Local page, click on the “Manage this page” link on the bottom right hand side.

Step 4: Once you have clicked on the “manage this page” link, you will be taken to an actions page. This page will present you with three options. Once you’ve confirmed that this is in fact your business, select the first option “Edit my business information”.

Step 5: Fill out your business information as much as possible. The more information you supply here, the better it is for your business. Be sure to include images, videos, description of your services, etc.

Step 6: Once you’re happy with your details above and you have submitted it, you will be presented with some validation methods.

• Phone
• SMS
• Postcard

My recommendation is to verify using SMS if that option is available. Otherwise, phone is just as good. The postcard verification takes far too long and should be avoided unless it’s the only option available.

Step 7: Once you have submitted the request above you will receive a notification with a pin to enter into the respective input box.

Now you should be good to go with your Google+ Local page. We will provide some next steps on how to market your Google+ Local page soon. Stay tuned.

If you’re having trouble on how to claim your Google+ Local page, feel free to contact me.

The new design, functionality and usability shows why Dynamic eMarketing practices what it preaches. We are consistently evolving as does the online world.

What can you expect from the new design?

• New homepage with primary focus on our three main service areas
• Portfolio with our past work – coming soon
• Mobile optimized website so that you can acquire our contact information on the go
• A more frequently updated blog with news and updates on the online world of local marketing

These are just a few of the changes that have happened and you will notice. We will be implementing much more as time moves on.

With just an afternoon worth of work (maybe even less), a couple of months ago, some of the benefits are already paying off.

This website was actually only launched in late January of 2012 with very little content.

Unfortunately I’m not going to be able to give you exact traffic numbers. But let’s say that they’re decent for a niche website. So far the website ranks top 5 for a few keywords.

Then also notably is the higher frequency of traffic over time. There are some spikes in the analytics due to social media posts.

If this can be done for them, why can’t it be done for you?

Call us today for a free consultation.

Visit Jeff Martin’s Online Store

You can visit the website here Cipriano Railings

Here’s your opportunity to get a video of your real estate listing created quickly and effectively without the hassle of paying the big dollar figures!

What are the advantages of using this?

1. Video viewing is one of the most popular pass-times of online users
2. Videos help your search engine results
3. Present yourself in a technologically savvy and professional way
4. Your first video is FREE!

How does it work? Couldn’t’ be simpler!

• Send us the photos, videos and/or text that you want included in your video.
• We’ll send you a review back in case you want to make any changes (first revision is free)
• Once approved, we’ll send you the file

Told you it was simple!

Remember, your first video is FREE!

What’s even more amazing is that when you love us for making your first one, your ongoing videos will only be $59! We know, people tell us we’re awesome all the time.

Contact us at Dynamic eMarketing today!

The data below will show you the importance of online reviews posted by customers and potential customers to places like Google Places, Yelp, Urbanspoon and others. Obviously Google Places attracts the most attention due to the fact that Google runs the Search world. Online reputation management is very important and becoming an ever growing area that businesses are investing in.

We hope you enjoy reading the data as much as we enjoyed developing it. Feel free to contact us at any point if you have comments, questions or concerns by visiting the Contact Us page.

In-house email marketing, with the necessary updated technology, hardware and specialized IT professionals, is expensive and time-consuming. Marketing teams desire customized functionality, campaign results and data from IT, causing the most proficient teams to rely on the availability of IT staff. Consequently, several companies are turning to professional email marketing services like Dynamic eMarketing to lessen burdens on both the IT and marketing departments.

Beside limited in-house capabilities, Dynamic eMarketing’s marketing focus, along with deliverability, scalability, reliability and modern, personalized content gleam in comparison. From our list management and removal/bounce management, to testing, tracking and regulatory compliance, Dynamic eMarketing is a trusted, stable business partner.

Reliability and Speed

Large-scale email campaigns create detrimental risks to in-house systems using under-powered servers with inadequate bandwidth. Network crashes and domain blockages can impede essential customer, contractor and vendor communications. But when companies use Dynamic eMarketing’s services, they shrink demands on internal server resources and bandwidth.

Better Deliverability

Email security features are constantly innovating; deliverability is the largest concern for marketers today. Updated knowledge of filtering tactics and ISP regulations plus relationships with major ISP providers to negotiate compliance issues is essential to guarantee deliverability. Dynamic eMarketing is devoted to research and development to ensure this service, sustaining your whitelist status with leading ISPs.

Dynamic eMarketing Provides:

• Deliverability problem resolution
• Major ISP whitelist/blacklist status management
• Sender ID and DomainKeys support
• Deliverability reporting

Customized Emails

Email customization is critical: Personalized subject lines considerably improve email open rates and custom messages double the average click-through rate. Using the customer’s name, alongside dynamic, digestible content, demographic data and discount offers are all successful Dynamic eMarketing strategies. Dynamic eMarketing also utilizes a powerful customer preference profiling feature that enhances data mining opportunities, creating a more targeted and successful approach. We also gather valuable audience information during subscription to add to your database for future use.

Campaign Testing

Email marketing is a more streamlined method, so test campaigns determining the most effective subject lines or offers are conducted in hours. Dynamic eMarketing achieves the maximum ROI by presenting swift test campaigns to small samples of your list.

List Organization

Better segmented and highly relevant mailings to customers glean heightened response rates. The better organized, the greater profit potential and ROI marketers accumulate. Dynamic eMarketing provides in-depth reports pertaining to your segmented data, so you can maximize efficacy.

Dynamic eMarketing’s Report Suite

Dynamic eMarketing offers marketers tracking to measure and analyze campaigns. Our report suite helps enhance aspects like customer retention, click/sales rates and ROI.
We generate such instant reports as:

Message Activity and Delivery

• Viral Pass-a-long
• Soft Bounce Resend
• Subscriber Activity, Additions, Bounces, Removals,
• Bans and Hygiene
• URL Tracking
• Profiling
• Extended Delivery
• Custom Blacklist
• Geographical Tracking

Compliance with the CAN-SPAM Act

Recent government regulations, including the 2003 CAN-SPAM Act, impose legal consequences on businesses who don’t meet regulations. Specialists in this area and legal fees are pricey. Email marketers must honor opt-out requests and must include a physical post address in emails to gain CAN-SPAM compliance. Dynamic eMarketing, with our global suppression and template system, guarantees to work within the ever-changing regulations.

Auto-removal and Bounce Reports

List organization is crucial to gauge the success of each marketing campaign, but processing data manually wastes time and resources. Dynamic eMarketing automatically processes removals and bounces instantly and generates removal information reports and graphs, which allows you to examine trends over a timeframe. The Dynamic eMarketing team then comprehensively analyzes the data and provides useful advice.

Trust In Us

The field of email communications is constantly in flux. To help you thrive, Dynamic eMarketing provides you with expert, niche services. We, as your partner, support your email promotional efforts with reliable technology, marketing design, ISP relationships and industry know-how.

Forget the Technicalities

In-house campaigns detract from a marketer’s main responsibilities – branding, PR, communication, trade shows, ad strategy. Dynamic eMarketing supports the everyday management of your email campaigns, so you can again focus on the message, not the execution.

Contact us today!